Review of Open Wide: How Hollywood Box Office Became a National Obsession (Hardcover)

I wouldn't want to bet that this will tell anyone who works in Hollywood anything they don't already know.But to the rest of us it's a eye-opening look at the popcorn-driven big-box office system that keeps one "big" picture after another coming towards us on a treadmill. It's a treadmill heading towards disposibility, but nobody seems to care in mellow L.A.The authors are more succesful at revealing the state of Hollywood today than at how it connects to yesterday, and maybe that's why.

Still it's a compelling read, most well-judged when it looks at how studio executive can $&#* up their own films.And especially when taking a look at the role of fans in the marketing machine, when it comes to films like Terminator 3.

The authors see the cynical exploitation on the one hand, but rightly point out studios can't assume they can control or predict fan reaction either.






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